Our Story

Why "Minemalist"?

Welcome to Minemalist London!

I’m Mine, the founder and the creative heart behind every stitch you see here. People often ask me: "Is the name a typo?" The answer is my favorite part of this journey. Minemalist is a purposeful blend of my name, Mine, and my love for minimalist, timeless design.

In my heritage, Mine also refers to a delicate flower and the art of fine enamel work. This dual meaning—beauty found in nature and precision found in craft - is exactly what I strive to reflect in my work. It’s my personal touch on simple, elegant pieces that tell a story.

From My Studio to Your Home

Everything in this shop is created in my London-based studio. Using professional embroidery technology combined with hand-finished care, I turn high-quality fabrics into personalized keepsakes.

I started Minemalist because I believe that in a world of mass production, there is something truly magical about an item made specifically for you or your loved ones. Whether it’s a baby’s first blanket with their birth stats or a cozy beanie for a new adventure, I focus on:

• Personalization: Making every gift as unique as the person receiving it.

• Quality: Using the finest threads and materials to ensure your memories last.

• Minimalism: Clean designs that never go out of style.

Small Business, Big Heart

When you shop at Minemalist, you aren't just buying a product. You are supporting a small business where every order is celebrated with a happy dance. I personally design, embroider, and pack every single item to ensure it arrives at your door perfectly.

Thank you for letting me be a part of your special moments and for choosing to gift something meaningful.

With love and stitches,

Mine Founder of Minemalist London